Journal of Experimental Social Psychology, 70, 19-26 · 2017
Up and down regulation of a highly automatic process: Implementation intentions can both increase and decrease social projection
Two studies found that implementation intentions, or “if-then” plans, can impact social projection—the tendency to assume others share our attitudes. Participants forming implementation intentions were less likely to perceive others as sharing their attitudes (Study 1, N=120). The findings were replicated in Study 2 (N=268), which also showed that implementation intentions can increase social projection. This suggests that implementation intentions can both decrease and intensify automatic processes, providing dynamic control over biases.